These are our group logos. Share them across your social profiles and use them to spread the word about our community efforts to establish a permanent heritage centre in Blairgowrie & Rattray. Show us your support by using hashtags #ourheritagecentre and #blairgowrieheritagecentre.
Flexible Logo For Use With Digital & Print
Please note that the use of any other colours in the logo example above must be avoided so not to confuse the community and defeat the purpose of the logo and the story behind its design. We build trust through consistency in our branding.
Logo & Brand Font Style
Logo Font: Helvetica
Logo Weight: Regular
Branding Fonts: Georgia & Helvetica
Branding Weight: Bold & Regular
Logo Weight: Regular
Branding Fonts: Georgia & Helvetica
Branding Weight: Bold & Regular
How To Use Font For Branding
Georgia (Bold) For: Headings, Sub-headings
Helvetica (Regular) For: Paragraph Text
Helvetica (Regular) For: Paragraph Text
Brand Story Behind The Logo
The Blairgowrie bridge is a long arch made up of arches rising from the earth (river), creating an arched horizon that connects one part of Blairgowrie & Rattray with another.
We focused on the arch in the bridge because they connect the community to one another, and the bridge is connected to the earth by a series of arches below it. We feel this captures the visual story and communicates Our Heritage's role in the community: connection. The background of the logo and the design is expansive because it extends beyond the boundaries of the frame, much like our story is more than our past (our history). Our story, individually and collectively as a community, is always expanding as each life adds its own story to the whole. The text is inside a frame that has the same view as the larger frame, even though the view is smaller; this references that the focus of Our Heritage centre is largely about the historical context and roots of the community's story, made up of the history of each person who contributed to it. |